Duratex is a publicly held Brazilian company which controlling interest is shared by conglomerate Itaúsa – Investimentos Itaú S.A and Companhia Ligna de Investimentos. For 60 years in the market, it is the biggest producer of industrialized wooden panels, sanitary ware and metal fittings in the southern hemisphere, by leading the Brazilian market. This strength and solidity come from a strong commitment with the growth, innovation and construction of recognized and long-lasting brands like Durafloor, Deca and Hydra, by creating products that contribute to improve people’s quality of life. In order to know more about Duratex, visit our website: www.duratex.com.br


Design, quality and innovation have always been concepts that differentiate Deca along its history, which transforms the company into the biggest manufacturer of sanitary ware and metal fittings in the Southern Hemisphere, besides leading the Brazilian market and exporting to 4 continents. By constantly investing in technological research and development, Deca is dedicated to offer products and solutions for clients and consumers by always looking for service excellence and sustainable management. Deca belongs to Duratex, which in turn belongs to holding Itaúsa S.A. Check below the path followed by Deca since 1947. The 1940′s

  • 1947 – Foundation of Artefatos de Metal Deca, on October 28, by engineers Olavo Egydio Setúbal and Renato Refinetti. Installed at Rua dos Amores, 415, in São Paulo. It was the first Brazilian company to manufacture small metal parts under pressure die casting, which gave origin to name Deca.

The 50′s

  • 1952 – Purchase of Metalúrgica Taiar, manufacturer of metal fittings, beginning the production of bronze gate and ball valves, besides flushing valves in small scale.
  • 1956 – Acquisition of Metalúrgica Enka, manufacturer of taps, mixers and showers, among other items.

The 60′s

  • 1964 – Beginning of production for the Italian Line, the first sales champion in Deca’s history, which assumed market leadership in the same year.
  • 1967 – Merger of Válvula Hydra, company succeeding Metalúrgica Mar, manufacturer of flushing valves of the same name. Hydra held 90% of the valve market, which consolidated Deca’s leadership.
  • 1968 – Purchase of Vitri – Companhia Cerâmica Jundiaiense, which used to produce sanitary ware for more than 40 years.
  • 1969 – Acquisition of the department of Industrial Valves from Indústria Pires Fontoura, beginning to manufacture melted bronze and iron industrial valves under the name of P Valve.

The 70′s

  • 1970 – Inauguration of the biggest and more modern bronze foundry in Latin America. The third continuous furnace for sanitary ware begins to operate in Jundiaí.
  • 1972 – Deca was absorbed by Duratex, and turned out to use this brand on sanitary ware and metal fittings manufactured by it.
  • 1979 – Beginning of industrial operations of Louças Jundiaí I, in the  Industrial District.

The 80′s

  • 1981 – Factory Louçasul, located in São Leopoldo (RS), is acquired from the Lafarge Group in the month of July. Later on, its name was changed into Louças São Leopoldo.
  • 1989 – Beginning of operations in the new factory of metal fittings (Metais Jundiaí).

The 90′s

  • 1990 – The showroom with Deca products is inaugurated at Avenida Brasil, in São Paulo.
  • 1991 – Mini-factory and integrated manufacture cell concepts are introduced.
  • 1994 – Minifábrica de Registros de Metais São Paulo is the first unit of the company to be certified with Standard ISO 9002.
  • 1995 – Acquisition of Piazza Hermanos, second biggest Argentinean company in the field of metal fittings, which turns out to be called Deca Piazza.
  • 1996 – Unit Louças São Leopoldo (RS) certified with the ISO 9002, granted by the American Bureau of Shipping (ABS). The Hydra Valve becomes the first valve to have the ISO 9002 certification in Latin America. Customer service 0800 – Deca is implemented.
  • 1997 – The first part of the new factory of sanitary ware Deca Piazza, built in the municipality of Pilar, near Buenos Aires, is melted. After 50 years of activity, brand Deca is recognized for its competitive edges: constant search for technological innovation, and product and service quality.
  • 1998 – Division Deca creates the website http://www.deca.com.br. Launch of the Deca Support Line, dedicated to individuals with special needs and elders. Deca Piazza receives certification ISO 9002.

Year 2000

  • 2000 – Creation of the Program for the Rational Use of Water, called PURA. is developed The e-commerce website, www.decanet.com.br, is developed.
  • 2002 – The Hydra brand completes 70 years.
  • 2003 – Launch of website www.valvulahydra.com.br.
  • 2004 – Deca begins the distribution of its products in the USA, and participates for the first time in the Kitchen & Bath Fair, the most important in the sector.
  • 2006 – The Deca division commemorates the 25 years of factory Louças São Leopoldo.
  • 2007  – The Deca brand completes 60 years. The Hydra brand commemorates its 75 years.
  • 2008 – Two competing operations in the segment of sanitary ware are acquired: Ideal Standard, with factories in Jundiaí (SP) and Queimados (RJ); and Cerâmica Monte Carlo, located in Cabo de Santo Agostinho (PE). Then, Duratex turned out to be the only company in the sector to own factories in the Southern, Southeastern and Northeastern regions. With these acquisitions, the Deca division turns out to hold one third ob the Brazilian capacity of production of sanitary ware, and becomes one of the 10 biggest companies in this field in the world.
  • 2009 – Deca filters are launched in the biggest event in the Construction sector in Latin America, Feicon. Three lines are presented: Twin, Couple and Single. Commemoration of 20 years of unit Metais Jundiaí.
  • 2010 - Duratex, through its division Deca, receives the RedDot Award 2010, granted to the Twin filter line in the category Home and Kitchen, one of the most significant prizes in the German market regarding design. The expansion plan to increase the capacity in metals from 15.6 to 18.2 million parts/year is approved.
  • 2011 – Competitor Elizabeth Louças Sanitárias is acquired, and the plan for the reactivation/expansion of Louças Queimados is approved, which took the sanitary ware division from the 7th to the 5th place in the world.
  • 2012 – Besides the purchase of Metalúrgica Ipê – Mipel, manufacturer of industrial valves, a contract for the acquisition of all capital stock shares of Thermosystem, manufacturer of solar showers and heaters, was signed. A new Deca brand was designed, by reworking its visual identity in order to be prepared for a new market context and explicit the path the company is travelling. The new Deca logo conveys important attributes, like proximity, flexibility, innovation and dynamism. Traces, colors and forms represent a new step in our path, and orient the journey into the future.